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In Leadership & Strategy

Where There’s Quantification, There’s Gamification

Two men and two women in business attire running toward a finish line made of red tape
Have you ever noticed that competition evolves naturally where there is quantification? Put up a fundraising goal and show the amount raised by each team, and they will likely compete to be the best.  Do the same for a weight loss goal, or consecutive days without an accident in the factory, or time to complete an obstacle course at the company picnic, and you will likely…
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Steve Hill
In Leadership & Strategy

Fighting Fear & Building Pipeline – Part II

chalk drawing of three people lifting an arrow that says crisis
In my last blog, I recommended that companies make sure that they continue to build pipeline during this Coronavirus hiatus, so that they are not caught flat-footed when this finally ends. But building new pipeline is hard work and it may seem to be a futile exercise when potential customers are understandably reluctant to make a purchase. Despite the reluctance, we’ve found our connect and…
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Greg Casale
In Leadership & Strategy

Is This The End of Field Sales in Tech?

galaxy
“Houston, we have a problem.”   It’s a classic line delivered by Tom Hanks during a tense scene in the 1995 movie Apollo 13.  Astronaut Jim Lovell, played by Hanks, informs mission control that a cabin filter has failed.  The astronauts are breathing dangerous levels of CO2 and will die if nothing is done soon. Ed Harris’s character, in charge of the mission, pulls together the…
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Steve Hill
In Leadership & Strategy

Fighting Fear & Building Pipeline

chalk drawing of three people lifting an arrow
Amid all the fear, anxiety, and uncertainty of the Coronavirus pandemic, only one thing is certain—this will end at some point and life and business will continue. Many companies are “sheltering in place” by marking time and putting much of their sales and marketing operations on hold. This is a big mistake. When we finally do come out of this crisis, companies who have stopped…
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Greg Casale
In Leadership & Strategy

Outbound Conversion Rates Before and During COVID-19

office desk with laptop, book, phone, and pen with empty chair and sofa
Over the past week, I’ve been asked quite a bit how COVID-19 has affected our ability to execute outbound B2B lead generation strategies on behalf of our customers, given that most of the companies we typically target have moved workers to the home.  We had some anecdotal evidence to suggest that, at least for some personas, the inability to travel might make them more accessible,…
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Christian DiRomualdo
In SDR Tips & Tricks

Do Your Homework

open books and sharpened pencils in a jar
As someone with ‘manager’ in my title, I get a good amount of prospecting emails from various software platforms and professional services. Since I’m on training side of the house, I can’t help but critique certain emails I get; I almost always respond with little recommendations and tidbits to help improve their outreach and wish them luck hitting their goals, even if I’m not interested.…
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Zach Ingalls
In SDR Tips & Tricks

Thawing out Your Cold Pipeline

Aerial view of one male and two female employees sitting at their computers wearing headsets
Life as a BDR consists of making hundreds of cold calls on a weekly basis. Unfortunately most of those don’t make it to the next step. What most people don’t realize is that even though every call doesn’t convert right away, it doesn’t mean it’s a complete lost cause.  It’s time to change your attitude from a glass half empty to a glass half full…
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Christian DiRomualdo
In SDR Tips & Tricks

Objection Handling 101: Embrace, Inform, & Question

definition of objection a pictured in a dictionary
Objections. Every sales person gets them whether they’re expecting them are not. There are knee jerk reactions that no matter what industry you’re selling into you’ll hear: “I don’t have time” “Send me an email” “I’m not interested” “We don’t have budget” “I don’t take sales calls” “I’m not involved with that” And of course: “We have a solution for that” If you’re following the…
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Greg Casale
In RevLife

Reveneer Looks Back on 2018

Reveneer Team Holiday Group Photo
This month, Reveneer celebrated the end of 2018, another record year helping our customers transform how they sell.  Last year, we checked off several major milestones - more than doubling in size, being recognized as a best workplace by Inc. Magazine and Boston Globe, signing a lease on our huge new office, and becoming an employee-owned company. To recap our successful year, we held the first annual…
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