Skip to main content


When Is the Best Time to Cold Call?

woman at workstation on headset
Cold Calling Cold calling is instrumental to any outbound sales development operation. Each of our SDRs make an average of 350 dials a week to actively build their sales pipeline.  Through constant work on perfecting gambits, objection handling and closing approaches, SDRs transform calls into conversations. Improving your craft is one way to help get a meeting scheduled, but what about fine-tuning your daily cadence…
Read More

Three Simple Scatter Plots to Uncover Hidden SDR Performance Breakthroughs

scatter plot on screen
Most SDR performance dashboards have the same KPIs.  Calls, Connects, Conversations, Meetings Scheduled and conversion rates for each over day, week and month. Nothing wrong with them.  We use them too for our outbound SDR teams and they are excellent for spotting ups and downs in trends over time to identify when something has changed.   But to find breakthroughs – really meaningful insights that point…
Read More

When Will You Schedule Your First Meeting?

female employee sitting at her laptop flexing her arms
Co-Authored by Melanie Tummino & Christian DiRomualdo Fresh out of onboarding and training, jumping on the phones can be a daunting, yet exciting time for a new BDR or SDR. If you’ve done your job well as a sales manager or trainer, you’ll likely see your reps scheduling meetings fresh out of training, right? Well, I hate to break it to you all, but cold…
Read More