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ai

Adam Ranauto
In Leadership & Strategy, SDR Tips & Tricks

AI for Sales: A Buzzword or a Strategic Imperative?

Beyond the AI Buzzword: Navigating the Fragmented Landscape of Sales Technology Artificial intelligence is one of the most impactful technological advancements of our time. It’s no longer a futuristic concept; it’s a present-day reality transforming every industry. In the world of sales, AI has become a powerful buzzword, with countless software and service providers claiming to have an "AI engine" at their core. However, a…
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Adar Rico
In SDR Tips & Tricks

Tech Stacks: How much is too much to spend?

There is no shortage of apps to choose from when it comes to arming your Sales Development Reps with tools. There are over 3,000 apps in the Salesforce AppExchange, and at least half of those are subscription-based tools that claim to make the SDR’s job faster, more efficient, or higher producing. How Much Should You Spend? Not surprisingly, there is no one answer. Based on…
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Adar Rico
In eBook

Transforming Your Outbound Strategy With GenAI

Section 1: Informing the AI to get the Process Started The first step in using GenAI to create a new outbound sales strategy is to inform the AI about your business. This includes providing the AI with information about your company, such as its industry, size, location, average deal size, and sales cycle. You want to provide the AI with a brief, one-line piece of…
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