Skip to main content
Category

Leadership & Strategy

Outbound Conversion Rates Before and During COVID-19

office desk with laptop, book, phone, and pen with empty chair and sofa
Over the past week, I’ve been asked quite a bit how COVID-19 has affected our ability to execute outbound B2B lead generation strategies on behalf of our customers, given that most of the companies we typically target have moved workers to the home.  We had some anecdotal evidence to suggest that, at least for some personas, the inability to travel might make them more accessible,…
Read More