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Jason Stefano

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Scripts Don’t Work, But Playbooks Do

By BDR Tips & Tricks

Being a business development rep is hard. Often considered the hardest part of the sales process, we are tasked with initiating a conversation with a prospect that is not expecting a call, uncovering some sort of need or pain point, and getting them to commit to a next step (i.e. demo, intro call, etc.). All of this has to be done within about 5 minutes…

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