Have you ever noticed that competition evolves naturally where there is quantification?
Put up a fundraising goal and show the amount raised by each team, and they will likely compete to be the best. Do the same for a weight loss goal, or consecutive days without an accident in the factory, or time to complete an obstacle course at the company picnic, and you will likely see competition emerge.
If it can be quantified and reported, people will strive to deliver more, and compete to see who can deliver the most.
It’s no surprise then that gamifying sales is a natural way to boost results. The problem with sales gamification, though, is that it takes the very natural drive to compete, and makes it very unnatural by dictating to the competitors, by well-meaning managers, how and when to compete.
Competition, and therefore gamification, will naturally evolve where there is a quantification of results that can be attributed to an individual or team. What’s needed then is sales gamification that puts the control in the hands of those that are competing.
Let reps decide who they compete with, when they will do it, how long they will do it for, and even how the winner will be rewarded. “Rep-led gamification” is ad hoc, spontaneous and driven by the natural desire to measure ourselves against others and see who is best.
At Reveneer we use a SaaS platform called DraftSales to bring rep-led gamification to many of our 40+ outbound SDR teams on a weekly basis. It’s integrated with Salesforce, easy to use, and allows our reps to spin up contests, challenge others and compete for incentives when and how they want.
Try rep-led gamification and see how it can add energy, engagement and a boost in production to your SDR operation.
