Sales Industry

Fighting Fear and Building Pipeline

By Business, Sales Industry No Comments

Amid all the fear, anxiety, and uncertainty of the Coronavirus pandemic, only one thing is certain—this will end at some point and life and business will continue. Many companies are “sheltering in place” by marking time and putting much of their sales and marketing operations on hold. This is a big mistake. When we finally do come out of this crisis, companies who have stopped…

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Outbound Conversion Rates Before and During COVID-19

By Reveneer, Sales Industry No Comments

Over the past week, I’ve been asked quite a bit how COVID-19 has affected our ability to execute outbound B2B lead generation strategies on behalf of our customers, given that most of the companies we typically target have moved workers to the home.  We had some anecdotal evidence to suggest that, at least for some personas, the inability to travel might make them more accessible,…

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“I Have Plenty of Inbound Leads, Why Do Outbound?”

By Sales Industry

I was recently asked in a reply to one of my Linkedin posts about the need for SDR teams to engage in outbound calling, “What would you do if you literally had more marketing leads than you could handle?  How do you focus on these expensive leads full time without going completely away from OB (outbound)?” On the surface, the answer might be deceivingly simple. …

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team party

When It Comes to Company Culture, This One Word Might Say It All

By Sales Industry

This was an exciting week at Reveneer. We were recognized by Inc. Magazine as a best workplace for 2018! This recognition got me thinking about employee engagement and company culture. It’s extremely difficult to get everything working the right way, where you can attract the right people, provide an environment where they stay, grow and develop, all while providing the right mix of challenging work,…

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People at a farm

Traits of a Successful BDR

By Business, Sales Industry

Over the years at Reveneer, I’ve had a lot of exposure to both the successes and failures of reps making outbound calls. With experience in the role myself, as well as listening to others around the office on the phones, I’ve noticed those who have excelled in this position have two characteristics in common; discipline and persistence. When combined, these two qualities can be very…

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